Introduction to Homefair Blinds
For nearly 40 years, Homefair Blinds has been a trusted name in the window blinds industry across the North East and North West of England, with over 15 showrooms. They provide an in-home service for surveys, sales, and installations, offering both traditional products and more aspirational solutions such as shutters, awnings, apex systems, and smart home solutions.
The Challenge
Homefair Blinds faced a significant challenge as their business systems were split across five different applications, none of which integrated with each other. They realised that digital transformation was critical to their success, so they needed to move to a platform that was centralised, future-proof, and digital. Additionally, onsite product configuration and setup to create work orders and EDI files for suppliers were important for their fieldbased staff.
How they chose Bl Solution indMatrix
As part of their post-COVID evolution strategy, they wanted to digitally transform their business with a single, centralised solution. That’s when a friend from Scotland, who is already using BlindMatrix, introduced them to the system. After spending time with his friend and seeing BlindMatrix in action, they are clear that their future is with BlindMatrix as a retailer.
The and impact
As BlindMatrix is a single, centralised software solution, it has had a huge impact on the time they spent on mundane, administrative tasks.
Shaun Welsh, Operations Director at Homefair Blinds, stated: “Moving over to BlindMatrix has allowed us to automate our email and SMS notifications to consumers and it has also allowed us more flexibility in what we can and want to communicate. It also gives us clear records should we need to validate with customers that we have communicated with them.”
He also added: “BlindMatrix gives access to the data enables me to understand trends and forecast demand more effectively.”
Regarding customer relationships, Shaun Welsh remarked: “Moving over to BlindMatrix has allowed us to automate our email and SMS notifications to customers, and it has also given us more flexibility in what and how we communicate. It also provides clear records, should we need to verify with customers that we’ve been in touch.”
He further said: “I would be taking my own life in my hands If I suggested we went back to paper!”